Toyota Kirloskar Motor surprised fans at Anime India 2025 – Ignite, Mumbai, by unveiling special anime-themed editions of its most loved cars – the Urban Cruiser Hyryder, Urban Cruiser Taisor, and the Toyota Glanza.
What makes the Toyota Anime Editions special?
The special-edition Hyryder, Taisor, and Glanza stood out with:
- Bright anime-themed colours and graphics
- Eye-catching stickers inspired by Japanese pop culture
- Fun and creative detailing that made each car look unique
These designs instantly turned the cars into selfie spots for anime fans, drawing huge crowds.
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Why did Toyota showcase anime-themed cars?
Toyota wanted to connect with younger car buyers and fans of pop culture. By blending cars with the energy of anime, Toyota showed that its vehicles can be more than just transport – they can also be a canvas for self-expression.
What was the experience like at Toyota’s Anime India booth?
Apart from the cars, Toyota set up an interactive booth experience with vibrant displays that matched the lifestyle of today’s youth. This made Toyota one of the most talked-about brands at Mumbai’s biggest anime convention.
