Citroen India has not sold many cars so far — only about 7,500 in 2024 — while brands like Nissan, Skoda, and Renault sold much more. To fix this, Citroen has started a new “2.0” plan to improve two big problems: reaching more customers and becoming more relevant in the Indian market.
Better Cars with More Features
Citroen will add features that Indian buyers like, such as a sunroof, ventilated seats, ADAS, connected car tech, and better interiors. Right now, their cars like the Aircross and Basalt don’t have many of these “feel-good” features.
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Strong Long-Term Plans
The company has already invested ₹5,300 crore in India and plans to make both electric and petrol/diesel cars here. This shows they are serious about staying in India for the long run, which can make dealers and buyers trust them more.
More Showrooms and Service Centers
At present, it’s hard for some customers to find a Citroen showroom nearby. They plan to increase from 80 to 150 touchpoints by the end of 2025 and make sure every buyer has a service center within 100 km. They will also improve after-sales service with digital tools and clear pricing to build trust.
The Challenge
If Citroen delivers on these promises, it can finally get the attention and sales it wants. But the real challenge will be to keep growing sales steadily over the next 2–3 years.
